Challenges
- The Eugenides Foundation and the Observatory Theme Park needed to co-exist in a single website
- Inclusion and unification of content for 7 independently functioning departments
- Different audience groups with different requirements
- Different event types with varying recurrence
- A balance between the historical characteristics of the Foundation and modern communication processes
Process
- Interviews with all departments
- Studying the structure and operations of the Foundation in order to find
common ground for the website - Designing a clean User Interface and a comprehensive and easy to understand structure and functionality
- Developing a calendar functionality that presents the Foundation’s monthly schedule with multiple views
- Establishing guidelines to ensure the balanced presence of all departments
- Allowing content editors to synthesize their own pages according to their needs in a modular way via the Back office
Result
- Presentation of all departments in a unified environment
- Easy content management by the Foundation itself without any need for external assistance
- Visitor increase within a year: Users 10%, Sessions 20%, Bounce Rate -5%
- Serving both users looking to schedule their next visit, as well as visitors physically inside the Foundation
- Easy for visitors to understand the Foundation’s internal structure
- Continuous support implementing several modifications as well as new features
