Challenges
- Redesign of a very important and very challenging project with outdated appearance
- Our main intention was to communicate the rich content of the platform with a fresh and functional way
- The content volume was so high that the website had serious performance issues
- We had to find a way to deal with a great number of videos
- Devise a new solution for providing the recorded speech alongside the keynote presentation
Process
- What BLOD needed the most was to raise brand awareness and build on the relationship with the audience. In order to address that we needed to create a new distinct visual identity.
- We analyzed the BLOD audience and current website presence using good common practices and heuristics
- We designed all the elements of the website
- We proposed a new set of tools for the end user to resolve issues related to the content presentation and navigation
- We illustrated the category structure for better navigation
- We used tools for simultaneous presentation of the keynotes on top of the streaming platform of choice
- New and more powerful search mechanism
- New information architecture that helped to drastically improve the performance and speed of first draw
Result
- BLOD reintroduced itself to the audience as a modern platform that spreads scientific knowledge and promotes public debate upon
- The new BLOD acquired a new design for all desktop and handheld devices with emphasis on ease of use and speed
- The search mechanism as a key navigation tool and not just another website feature
- BLOD audience reach grew within a year:
- Increase in users: 48.31%
- Increase in Pageviews: 46.00%
- Reduced Bounce Rate: 11.69%
- Our team continues to offer support and new feature updates along with BLOD staff
- This project is part of a series of projects for which the Bodossaki Foundation has chosen us as a result of our good cooperation, trust and high appreciation for the quality of our work.
